When asked what her favourite song from the PeaceFest set list is, Dobson chose a tribute piece rather than one of her original songs.
“I'm very inspired by classic rock artists like Jim Morrison and Mick Jagger and Joan Jett and the Runaways, and 70s rock and roll and 70s film too,” she said. “The best part of the music industry is making music,” she added after a pause.ĭobson says that she admires and draws stylistic inspiration from the 1970s. “My favourite part about being in the music industry is, I'd say, touring and getting to perform the music live and seeing people's reactions,” she said. Personal connection with the audience is very important to Dobson when asked what her favourite part of being a musician is, she immediately praised the fans. “If they're dealing with a relationship that's good, if they're dealing with a relationship that's bad, if they're just dealing with a home life that's tough, or whatever they're dealing with, to just let me be able to help you in some way, or let me be able to just make you happy and stoked and wile out and have fun, you know?” she said. “When they listen to my music, honestly I just want them to interpret the way they feel for themselves emotionally,” she told the Post. The Post spoke with Dobson last week about her style, her music and her upcoming PeaceFest performance.ĭobson says that through her music she tries to emotionally connect with the listeners. Since 2003, the 28 year-old Toronto native has produced three albums, won three Much Music Video Awards and three Canadian Radio Music Awards, including 'Chart Topper' and 'Fan Favourite', for her song 'Stuttering' from her hit 2012 album 'Joy'. And everything the brand sets out to do now, from its new design philosophy to its sustainable mobility solutions, is done to inspire drivers.Canadian pop-rock artist Fefe Dobson will be headlining PeaceFest 2013 on Friday July 12. Kia’s new slogan, ‘Movement that inspires,’ reinforces how movement is at the core of human development, helping people visit new places, meet new people, and have new experiences. The brand has also removed ‘Motors’ from its name as it moves away from the traditional manufacturing-driven business model. In its new era of business, Kia is exploring products and services to improve the daily lives of its customers, expanding into emerging areas and creating innovative mobility products. The educational institution places a massive focus on land protection and sustainability - which marries well with Kia’s strategy - and also embodies the brand’s Opposites United design philosophy, centred on the dichotomies of nature and humanity, urban and rural landscapes. So, it makes perfect sense that Kia chose the Kortright Centre for Conservation as the venue for its Electric Sound event. It represents a new dawn and is a key element in communicating the brand’s Plan S strategy, which stands for Shift, and signifies Kia’s commitment to a sustainable future.
The concert coincided with Kia’s transition to a new phase of business the evolution of a fresh identity for the brand. While Dobson wowed the crowd with her new single in addition to some classic chart-toppers, the EV6 - the fourth band member - used less than 1% of battery (one capable of up to 480 kilometres of all-electric range) to supercharge the performance. As fans watched on virtually from the comfort of home, they saw Dobson’s guitarist, Ryan Chalmers, plug into Kia’s first dedicated battery vehicle to power his electric guitar.
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